The brand has a commitment and passion in changing a space in three guiding themes of connection, fantasy and elegancy.
Connection: art brings people together, and the owners goal is to create discussions and form a community with the artpiece.
Fantasy: every photographic print and space is a form of reality that a person can only dream of; it’s a dreamlike escape from the stresses of everyday life.
Elegance: even though fantasy plays a big role, the art pieces still portray an elegant role. There’s a sophistication to the art piece and spaces that the owner creates - all this intertwined with ‘fantasy.’
The monogram design reflects qualities of confidence and ambition, utilising the typefaces Whomp and Akaline. These typefaces demonstrate unique structural elements - stems, spurs, open counters, spines, and ascenders, that seamlessly align the letters 'S' and 'P,' making them feel intrinsically connected.
The typeface Whomp embodies ambition with its bold, geometric forms and playful curves. Its exaggerated width and sweeping arcs showcase creativity and fluidity, creating a dynamic personality. The confident stance of the 'S' is emphasised by its large, open counters and smooth curvature, which lend it a stable yet fearless presence.
On the other hand, Akaline compliments this ambition with a contemporary, clean aesthetic. Its slender strokes, balanced proportions, and sleek spurs exude understated confidence. The 'P' is particularly striking, with its open counter and refined, rounded structure that harmonises perfectly with the curves of the 'S.'
Together, these typefaces balance each other’s characteristics. Whomp introduces a bold, energetic flair, while Akaline provides a poised and modern contrast. The simple yet intentional positioning of the letters underscores their synergy, ensuring they feel like they were always meant to stand side by side. The monogram’s carefully chosen typefaces work together to assert confidence and ambition in a cohesive, visually striking design.
The monogram design captures a playful and approachable spirit through the use of Thirsty Script. This typeface brings a lively energy to the letters 'S' and 'P,' creating a sense of fun and creativity that is both modern and timeless.