Logotype
Logo symbol
The 'Wanderlight' brand logo is built on a heartfelt commitment to transforming spaces with photographs through three guiding principles: Connection, Whimsy, and Grace.
Connection: Art is the starting point of conversation, a quiet bridge between people and stories. 'Wanderlight' is more than a gallery; it’s a gathering place. Each photographic print is a curated moment that invites reflection, evokes memory, and connects individuals through shared emotional resonance.
Whimsy: Rooted in the charm of a vintage dreamscape, 'Wanderlight' photographs offer a soft escape into the extraordinary. Much like the delicate branch woven into the logo or the crossed lines of imagined paths, each piece transforms a space into something gently surreal, where beauty is seen through wonder and nature whispers of far off places.
Grace: While playfulness is present, every composition is steeped in quiet elegance. 'Wanderlight' strikes a rare balance, refined yet approachable, nostalgic yet timeless. It’s about curating visual poetry that feels both grounded and ethereal, enhancing the atmosphere of any room with a thoughtful, graceful presence.
Monogram Colour #1
Monogram Colour #2
The monogram design reflects qualities of confidence and ambition, utilising the typefaces Whomp and Akaline. These typefaces demonstrate unique structural elements - stems, spurs, open counters, spines, and ascenders, that seamlessly align the letters 'S' and 'P,' making them feel intrinsically connected.
The typeface Whomp embodies ambition with its bold, geometric forms and playful curves. Its exaggerated width and sweeping arcs showcase creativity and fluidity, creating a dynamic personality. The confident stance of the 'S' is emphasised by its large, open counters and smooth curvature, which lend it a stable yet fearless presence.
On the other hand, Akaline compliments this ambition with a contemporary, clean aesthetic. Its slender strokes, balanced proportions, and sleek spurs exude understated confidence. The 'P' is particularly striking, with its open counter and refined, rounded structure that harmonises perfectly with the curves of the 'S.'
Together, these typefaces balance each other’s characteristics. Whomp introduces a bold, energetic flair, while Akaline provides a poised and modern contrast. The simple yet intentional positioning of the letters underscores their synergy, ensuring they feel like they were always meant to stand side by side. The monogram’s carefully chosen typefaces work together to assert confidence and ambition in a cohesive, visually striking design.
Monogram B&W
Monogram Colour #1
Monogram Colour #2
Logotype
Logo symbol
Logotype
